DA was founded in January 2010 as a global digital marketing services and platform company, catering to the automotive and real estate industry. Today, it’s reckoned as the market leader in real estate marketing in India. With a vision for providing a combination of platforms and services, it launched its first platform in less than a year from conception – a lead capture platform that incorporated live chat and peripheral tracking.
DA was founded by a team of five College of Engineering, Pune graduates - Vikram Kotnis, Ketan Sabnis, Vinayak Katkar, Pratik Rokade and Kiran Narasareddy. Aware that no company was providing technical tools to complement its services, they set out to make an impact on the SME market.
From 25 clients in 2010, the company today has over 100 clients for services and over 150 clients using Sell.Do.
The DA family, in the meanwhile, has also grown – from the team of 5 to over 200 members with an innovation team and a data science team.
In 2015 alone, DA has integrated an email marketing work flow engine and ad creator automation in a marketing automation platform for SMEs. It has also delivered a complete end-to-end real estate buying platform – one with several marketing tools, inventory selection, an assisted buying platform, audience profiling & segmentation for better leads and more.
DA has now expanded across verticals to establish a footprint in the education, fashion and finance sectors.
